▸MISSION 02/ 06Casebook

Cases I've opened.

A selection of recent engagements. Some are under NDA; details are anonymized where needed. Tap any case to open the file.

FILE_01

2026

ForecastingSentimentBenchmarkingMarket Research

Forecasting 007 First Light with sentiment + benchmarking

Market Research & Forecasting · Independent study · Not associated with IO Interactive

Pre-release sales forecast for a brand-new Bond game using wishlist data, sentiment analysis, search interest and historical benchmarks against 14 years of 007 titles.

▸ Open Case

FILE_02

2025

CommunitySocialMarketingStrategy

Community & social plan for the Max Payne 1 & 2 remake

Community & Marketing Strategy · Independent case study · Remedy × Rockstar (unaffiliated)

A tiered community and social plan for the upcoming Max Payne remake — segmenting fans from casuals to detective lore-masters, with a teaser → pre-launch → launch-week arc grounded in noir and nostalgia.

▸ Open Case

FILE_03

2024

Generative AIMarketingStrategyResearch

Generative AI in AAA game marketing — a case study at IO Interactive

Strategic Research & Onsite Case Study · IO Interactive · Master thesis publication

How Generative AI can streamline marketing and development for AAA games. Strategic research plus an onsite case study at IOI exploring practical, ethical applications. Additional game user research under NDA.

▸ Open Case