6+ years connecting players, teams, and creative projects across games, entertainment, and fandom.

I began my career in marketing and community in films and games, but my passion for digital gaming kept on growing more that I decided to specialize in Ludology or Game Studies. Now my work and joy sits at the intersection of research, community insight, and cross-functional communication within game and interactive media development.

I’m especially interested in how studios can better understand players and fans: not just what they say, but what they struggle with, what motivates them, where they get stuck or what lands and stick with them for life or not, and how those insights can help teams build stronger, clearer, and more meaningful game experiences and also fan communication.

Off-hours I write field notes, host a gaming podcast, organize game jams and keep a finger on the pulse of gaming and entertainment worldwide. I love dancing, swimming, good coffee and Asian Food.